GIMBAS Perfumes

01 · The challenge

In a store, GIMBAS has a tester strip, a salesperson and a conversation. Online, the ad, the product page and the offer have to do all of that work, for a product the buyer can’t experience before paying.

02 · The insight

In e-commerce, creative is the targeting. So build a creative engine, not a set of ads. And the store is a free UGC factory.

Once audiences are broad and the account is simple, the advertisement becomes the main thing you control, so creative volume becomes the growth constraint. Ten good variations a month beat two beautiful ones a quarter. And GIMBAS has an advantage most online-only brands pay for: every customer reacting to a first spray in-store is a potential ad.

03 · The system I built

• 01A three-layer funnel in which cold, warm and hot audiences each get a different job and a different creative
• 02A four-campaign account: broad prospecting, a permanent creative-testing lane, catalogue retargeting, retention
• 03A tracking foundation where every line is marked “to be validated” before a single rupee is scaled
• 04An offer built around a Discovery Set, which solves the “can’t smell it” objection instead of arguing with it
• 05A 15-second performance cut specified second by second, and an eight-hook library shot against one body of footage
• 06Four UGC sourcing routes and a six-step AI video pipeline with a human review step
• 07A written AI-creative ethics policy: no synthetic customers, no fake reviews, no fake product shots

04 · What was delivered

• 18-page strategy
• Account structure
• Tracking checklist
• Offer architecture
• Hook library
• UGC briefs
• AI production pipeline
• AI ethics policy