Decobens Interiors

01 · The challenge

Decobens had the capability, from 3D design through to handover, and a studio close to Lucknow’s newest residential societies. What it didn’t have was a system. Boosted posts disappointed, enquiries were irregular, and nothing tracked an ad through to a signed project.

02 · The insight

People scroll past ads. They don’t scroll past their own problems. So lead with the problem, in their language.

A normal interiors ad shows a beautiful room and says “we do interiors”. It’s easy to ignore. A pain ad opens on something the homeowner is already living with (“Har monsoon kitchen ke cabinets phool jaate hain?”) and within three seconds they think: that’s exactly my problem. By the time Decobens is mentioned, they already want the fix.

03 · The system I built

• 01A nine-step growth engine (Attract, Convert, Grow) explained one step per page
• 02Four homeowner personas with four different messages, and three campaigns with three different jobs
• 03Geo-phased targeting that starts close to the studio, so site visits are fast and cheap
• 04A five-step pain-ad formula (Pain, Agitate, Solution, Proof, Invite) and a six-part structure every ad is built to
• 05Creative tests judged on cost per site visit, not cost per like
• 06A five-minute reply rule and a Day 0 / 2 / 5 / 10 / 15 follow-up sequence, then a monthly nurture list
• 07A seven-part brand showcase: logo system, guidelines, brand story, touchpoints, 18 Instagram templates, brochure

04 · What was delivered

• 25-page growth strategy
• 7-part brand showcase
• Scripted Hinglish pain-ad reel
• WhatsApp script
• Follow-up sequence
• Weekly dashboard