Tech & Energy · Uttar Pradesh
A2 Renewable Energies & Solutions
Sales Deck · 10 pages
“You keep paying what you already pay for electricity. Now it goes towards owning the system.”
01 · The challenge
A2 installs ongrid, hybrid and commercial solar. The economics are strong: a government subsidy, long warranties, payback in a few years. But the conversation kept dying at the upfront number.
02 · The insight
Don’t sell a purchase. Show the bill they already pay turning into the instalment that buys the system.
The “Zero Investment Model”: after the PM Surya Ghar subsidy, the monthly saving on the electricity bill roughly covers a monthly EMI. The customer keeps paying what they already pay for electricity, except now it buys ownership instead of burning on bills. The deck lays that maths out line by line instead of asserting it.
03 · The system I built
- 01A deck sequenced as an objection ladder: why solar → what it costs → what the subsidy covers → what you actually pay
- 02The government subsidy explained with a plain five-step process for claiming it
- 03The zero-investment maths laid out line by line on a single slide
- 04A trust block that answers durability and hassle: structure, warranty, 2–3 day installation, finance
- 05One WhatsApp call to action, repeated at the close
04 · What was delivered
- 10-slide sales deck
- Price & subsidy tables
- Zero-investment explainer
- Trust & services pages